Successful Freelancing With Fiverr | The First Sale/Inquiry - 104

Considering my last three blog posts, I sincerely hope by now you'd have landed your first client on Fiverr. If yes, hearty congratulations to you. If not, I am always here to help you out. In today's blog, we'll talk about your final move to land your first client. Irrespective of whether you have or have not made a client yet, this post is relevant. Unlike the previous ones, this one is going to be short. Read on.

Be Active
Here's a simple yet very important tip that no one will tell you. Be active on Fiverr. The more you are active the more are your chances of making clients. When I say 'active', I mean log onto the website spend some time. Check out gigs from other people, popular gigs, how people write their gig descriptions, how Fiverr works etc. Doing this will serve two purposes; you will get the hang of the layout as well as become an active member of Fiverr. 

Now, since you are an active member, Fiverr will eventually reward you by increasing your gig impressions. Which is amazing because more the impressions, more clicks you will get and more clicks you get, more sales you will make.

Note: The number of times your gig shows up when someone searches for your niche/category are called impressions.

Improve your profile description
Apart from gig descriptions, there is a column for self-description on your profile page. When starting out, your self-description becomes absolutely important because you still have no reviews from your clients. A potential client will go through it to find out more information about you. Your background, your expertise, your skills, your attitude and anything else that might help him/her make a buying decision. Based on my personal experience here's what you should do to improve your profile description.

- List your past experience. (Eg.: I am a professional freelance writer for the last six years.)
- List the benefits of working with you. (Eg.: I have helped various companies make sales in huge numbers with my benefit oriented writing.)
- List your expertise and niche. (Eg.: I specialize in content writing, blog writing and advertising copywriting.)
- Make it sound friendly. (Eg.: Let me know how can I help you.)

Respond promptly
Buyers usually tend to drop in a message before buying. The message is to inquire about your service and clarify details which may or may not be clear from the gig. As soon as you see a buyer inquiry, respond to it immediately. This creates an impression that you are prompt and take your work seriously. One good way to keep up to date with your Fiverr activity is to download Fiverr app on your phone/tablet and switch on the notifications. This way, whenever there is an inquiry, you will be notified. Remember, your response rate is very important.

The tips and techniques I've taught you since my first blog post are pretty much fail proof. If you follow my instructions carefully, you cannot go wrong.  It is my guarantee that you will have a client very soon if you haven't had already. Once that happens, you won't even realize when did you get yourself in a flurry of sales and offers. It will be a landslide. Believe me.

In my next blog post, I will talk about promoting your gigs to increase traffic. Hence, more sales. Until then, do take care.

Successful Freelancing With Fiverr | Overcoming the 'No Sale' conundrum - 103

If you are reading this, I'll assume that you are yet to land your first client on Fiverr. If that's the case, not to worry at all. This blog will address the next course of action and if possible by the end of this week, you'll have your first client. When you want to achieve something, you can wait for the opportunity to come your way or do something about it. I for one believe in the latter. So today, instead of just waiting around for clients, lets take our efforts to the next level. Here are some more suggestions for you. But before reading further, I suggest you to go through my previous blog posts.

Brand yourself
When you are starting Fiverr, you must realize that there hundreds of other people like you. Amongst all the clutter, it becomes crucial that you stand out from the crowd. One way to do that is to brand yourself. Like every company needs branding, like every celebrity needs branding, every seller on Fiverr also needs branding. How do you brand yourself?

You can always start by putting up a profile picture of yours that captures your personality as well as gives your potential clients a warm feeling. A smiling pic in a suit works very well. But in case you don't have a suit, just a smiling pic will do. Also, add a professional video of you talking to the camera explaining the gig. Now when I say 'professional', you don't need a thousand dollar camera and huge team behind you. Just a simple video with you talking in front of the camera will do. Be persuasive and clearly explain why they should choose you.

To stand out from the herd, you can always brand yourself claiming to be the first at something. Did you hear the first 'witch' on Fiverr? Did you hear about the first 'Fiver girlfriend'? Well you could be the first in your category. Say, if you are a photo editing professional, why not brand yourself as 'Fiverr's first ever photo manipulating emperor'? If you master the art of differentiating yourself from the crowd, you will have a better success rate on Fiverr.

Enhance your profile
Consider a sculpture under creation. At a certain stage, one might be able to guess what it is but a lot of intricate details still have to be added. A lot of carvings, chiseling and shaping to make it look exactly like what it is intended to be. Your Fiverr profile is very similar. It needs some more chiseling to make it perfect. Here are things you could do to 'chisel' your profile to perfection.

Use the right tags for gigs - It is extremely important that your gig shows up in the exact same category it is intended to be. A writing gig cannot show up in a category of 'web development'. For this to happen, make sure you use the right tags for your gigs. Tag a 'blog writing' gig with 'blog writing' and 'web content' and NOT 'creative writing'. The more precise you are, the better.

Add your portfolio - At the risk of sounding arrogant, you have to promote yourself as much as possible. This can be done by putting up your portfolio on your gigs. If you are a designer, put up jpeg files of your work. If you are a powerpoint maker, put up some ppt samples. If you are a writer, put up some of your text samples. The idea is to NOT shy away from showcasing your skills. Good thing about Fiverr is that it gives you the option of showcasing your work and also helps the buyer make a buying decision. A win-win situation.

Use the 'buyer request' feature
Find the 'buyer requests' feature under the 'selling' tab on your profile. For a first time user, this is the most important feature Fiverr has to offer. On this page, you'll find various buyers offering work for money. Go through the list and send offers to those you see fit. Do not worry about the already existing offers. Just go ahead and make them an offer they cannot refuse. Be competitive and don't hesitate to work for fewer bucks initially. You get to use 10 offers a day which is not bad. Make sure that you don't stop at 10. Come back the next day and send 10 more.

Note: If it is any help, it took me about 120 pitches to get my first client.

Send private messages to experienced buyers
I recently picked up a very effective tip from one of my fellow Fiverr members and a very good friend of mine. Search for top gigs in your category. Go to their gig page and scroll down for reviews. The people who have reviewed are obviously your potential clients. There is a high chance that they are looking for more of such similar services. Go to their profile and introduce yourself. Give them a solid reason why they should work for you. You could offer a better service for maybe the same price your competitors are offering. Or maybe even less. Your goal is to land your first client.

Keep an eye on the analytics
Under the 'selling' tab on your profile, there is another option called 'My Gigs'. The page will show you the data on your active gigs in numbers. Here, you'll see five columns in front of each of your gigs - Impressions, clicks, views, orders and cancellations. The first three columns are to be kept an eye on. As long as there is a green arrow in front of each of these numbers, smile because you are heading northward and a sale is on the cards. If you happen to see a red arrow, something is wrong. What should be done when you see a red arrow, I will explain in detail in a blog post sometime later. But for now, follow my instructions and you will be on the right track to success.

I can't stress enough that getting your first sale on Fiverr may take some time. As it is synonymous with success in any other field. If you are striving for success, you gotta be patient. It will eventually come. Anyway, thank you for reading my blogs. We'll meet again next week with some more tips on your take off as a successful Fiverr freelancer. Until then have a good Fiverr experience and BE ACTIVE on Fiverr. As always, drop me a message if you have any questions. 

Successful Freelancing With Fiverr | Landing your first client - 102

Been more than a week and haven't been able to land a client on Fiverr? Don't worry! The answers to all your questions are in this blog post. This is a continuation to the previous blog which can be read here.

Fiverr works in mysterious ways. Buyers will order from you if you have great reviews and ratings. On the other hand, you will have great reviews and ratings if buyers order your services. A brutal vicious circle. To get people ordering from you, you have to have at least one good review. To have at least one good review, you must land your first client. Which is the hard part really. Once you get it, it triggers a domino effect - a series of events that leads to more and more sales. Provided, you are doing everything right. So, that's what we are going to do today. Land your first client.

Make sure your services are in demand
First and foremost, it is absolutely necessary that you sell services that are in demand. A content writer for example is very much in demand these days. Every company, every website owner, every blogger on the face of this planet requires content for their websites. And since internet is growing, people naturally look for content writers. Similarly, all these up and coming websites will automatically attract web designers and developers as well. There are millions of other such skills which sell like hot cakes in the current market. Writing, editing, transcription, translation, designing, coding, web development, music composition, song writing, voice-overs, mixing and mastering, video making, script writing, photoshop related work, sketching, painting, cartoon making, powerpoint design, logo design; you name it and people are already doing it. You just have to develop a suitable skill. I will talk about how to develop your skill in a later blog.

Eliminate competition
The harsh truth of the freelancing industry is that no matter which skill you pick, there will always be someone who is already doing that. Some may have decades of experience in the field while some may just be starting. In other words, there will always be competition. It is absolutely necessary that we eliminate whatever competition we face. There are two ways to eliminate competition:
  1. Create your own niche
  2. Reduce the price point

Create your own niche
Niche means a specialized segment for the market. If shoe making is an industry, 'sneakers' are a niche product. If writing is an industry, 'script writing' is a niche service. Basically, the more targeted your audience is, the more sales you will make. The more niche your product/service is, the better conversions you will have. Imagine things from a client's point of view. If someone wants content for their website, who would they go to? Someone who provides all kinds of writing services or someone who specializes in web content? There are plenty of people who provide 'writing services' on Fiverr. But instead of providing generic writing services, if you offer specialized writing services like copywriting, script writing, ebook writing or similar other niche services, you will have better chances of landing clients.

Other avenues you can specialize in is the media through which content is propagated i.e. web content, magazine articles, newspaper articles, novellas, book writing etc. In short, pick a niche and specialize in it rather than trying your hand everywhere and mastering none of it.

Reduce the price point
When the competition is high, buyers tend to have a lot of options to choose from. It is obvious that when being offered similar services, one is inclined to choose the cheapest option. If you see heavy competition for your skill/services, offer the best price to your clients. At least till you land your first client, offer the cheapest and best quality services you can afford.

Always keep one thing in mind: under promise and over deliver. Lower your client expectation by lowering the price. While they are expecting an average product/service, surprise them by over delivering your promise. Always give them more than they asked for. This will keep the client happy and make them order again from you. 

Write an effective gig title and put up a catchy thumbnail
A picture is the first thing a user notices on a website. The job of a picture/thumbnail is to catch the reader's eyeballs amongst a heap of content. If a thumbnail is good enough to catch the reader's attention or at least generate curiosity in the reader's mind, then it has done its job. While you're at it, be sure NOT to click-bait. The next thing a reader will do is check out the text related to it either out of curiosity or out of need. In this case the gig title. The job of gig title is to make the reader click on it and go to the gig page. The reader will only click on it if it offers to satisfy a particular need the reader might have.

For example: 'I will compose and record high quality vocals for your lyrics' is a fantastic gig title. It is pretty much self explanatory. Now if someone wants their lyrics to be recorded in voice, this title will make them click on the gig and find out more about it. Which takes us to the gig description.

Write an effective gig description
Once the reader lands on your gig page you are still required to make them take out their credit cards and throw at you. Which is not an easy task in itself. But with a good description about your services and the benefits you have to offer, this becomes a much easier task. Write the description in such a way that the reader has no other choice but to buy from you. A good description is a sales pitch, a list of benefits and an explanation all at the same time. After reading the description he/she must take either of these two actions: drop you a message inquiring about the service or buy. The latter is the ideal course of action but inquiries can be converted into sales as well. Remember, the better description you write, the more sales you will make.

Tip: A good way to improve your gig description is to go through your competitors gigs and study them. Study their USP, their language, their persuasion, the calls to action, pricing and other relevant things. Going through them will give you an idea as to what is the best way to write a description. Having said that, never ever, I repeat, never ever copy someone else's gig description. It might turn to out be counter-productive for you. The idea is to learn and write your own description.

The things we've just discussed, if properly executed, will most likely guarantee your first client. Just wait a few days for the gigs to show up on buyers' search lists. Meanwhile keep an eye on your gig stats - impressions, clicks and views. Your stats should be increasing in number indicated with a green upwards arrow. If after a week or 10 days, you still don't have a client, I will teach you the next course of action in my next blog, to be published next week (before 10th March, 2017). Or, drop me a message. I will personally go through your profile and give you advice on improvement.

Successful Freelancing With Fiverr | Getting Started - 101

Getting Started

Saying that Fiverr is a great place to make some money on the side would be an understatement. Before getting started with the basics, let me assure you that Fiverr is not just for making money on the side. If properly worked on, Fiverr can be a full time job making you more than enough money for a living. It could be the dream career for you; sitting at home and making money. I personally know people who make thousands of dollars every month just from Fiverr. Heck, there are people who call themselves Fiverr millionaires. I think it's obvious why.

Having said that, freelancing with Fiverr will be successful only if you have the zeal to deep dive into it. You must possess the passion for your skill and a child-like enthusiasm to deliver quality service to your clients. If you can keep these things in mind, it is only a matter of time till you become a successful freelancer. And by successful I mean making loads of money ideally sitting at home.

Starting with this post, I am introducing a series of blog posts that will teach you successful freelancing through Fiverr - from the very basics of it to advanced seller dynamics. If you follow my instructions carefully, I guarantee you that success will not be far fetched. But before counting chickens we must first let the eggs hatch. So, first things first. Let's start with the basics.

Take some time to check out your competitors
As soon as you log in, go through the website. Get a feel of what is going on and how exactly Fiverr works. The basic idea of how people post ads (gigs) and how they manage to find clients. Don't just straightaway start posting gigs. You need to gauge the lay of the land. Most importantly, check out other gigs that you specialize in. If you are a graphic designer, check out other graphic design gigs. Know your competitors - how they work, what are their strengths and weaknesses, what is making their clients buy from them. Once you gather enough information about the website, your competitors and the business model, you are now ready to move forward to the next step.

Create a benefit oriented profile page
Before you proceed to create gigs, you will be asked to fill up your details. Details like your description, your skills, the languages you know, your experience in the field, your educational qualifications, any certifications related to the gig, your portfolio and your achievements. Share and fill in as many details as possible. The more you share, the better. Trust me, that's how it works. The idea is to instill credibility in the reader's mind. Be genuine and make your profile look like the work of a human.

If possible, connect your profile to Facebook and LinkedIn to increase trust. It will help potential clients see that you are real; not some random computer bot. Eliminate the possibility that your profile may come across as a scammer with an unknown identity. To make sure it doesn't happen, add a professional looking photograph of yours. It helps build trust.

Create a gig
Gigs are nothing but Ads that you post to attract clients. These are the commonplace where you meet your clients. They are known as Gigs in Fiverr terminology. Creating a gig is easy. Go to your profile page, click on the 'create a new gig' and fill in the details. Simple. Although, you have to be careful while creating a gig. Here are some things you must keep in mind before creating a gig.
  • Know your audience.
  • Target your audience through specific gigs.
  • Categorize your gig correctly.
  • Title your gig to match your audience.
  • Add appropriate tags to your gig.
  • Start with a low pricing initially.
  • Write a persuasive description.
  • Add a catchy thumbnail but don't click-bait.
  • Add a video testimonial if possible

Congratulations! You have completed the first stage of starting freelancing with Fiverr. 

Once you do all this, ideally you should start getting inquiries from potential clients very soon. But life isn't always meant to be fair. If filling up the blanks on a website could fetch you clients, everyone would be doing it, wouldn't they? But that is hardly the case. Just like life, your Fiverr journey is full of obstacles too. Apart from the tremendous competition you face in the real world, people hate to be the first ones to buy services from a newbie. Thanks to the human status-quo bias, starting out becomes much difficult. People prefer experienced sellers more than a rookie. Needless to say, filling up the details and waiting for inquiries is not enough. Some more effort must be put to achieve the desired results.

So what more can be done to fetch clients? Find out in my next blog to be released next week. Subscribe to get a reminder. Leave a comment or drop me a personal message if you have any questions. I'll be happy to help you out.