Book Review - The Adweek Copywriting Handbook By Joseph Sugarman

Are you looking to improve your copywriting skills? Or are you looking to be a copywriter? Do you want to get your hands on the secrets of the copywriting world? Do you want to learn the basics of copywriting? Well, then here is your answer. The Adweek Copywriting Handbook by Joseph Sugarman is known as the Bible of copywriting, and rightly so. It is probably the best book on copywriting ever written, hands down.

The book is filled with great tips and techniques for writing an effective copy that sells. From advertising, web page content to all sorts of marketing techniques, this book has got everything. The book is up to the brim with examples that makes it easy for understanding. You will find almost everything related to copywriting in this book, although web enabled marketers might not completely agree with me in this case. But that is acceptable because the book was released in 2006 and the web has changed a lot since then.

“Mail Order Maverick” as he was once called by The New York Times, Joseph Sugarman is a ground breaker of sorts. His entire knowledge of sales and marketing has been put in a nutshell in this book. When shifting the business from one field to another was considered a taboo, Sugarman proved that he could master it.

All in all, this book is not just a first choice information resource, but also a very entertaining read. The language is simple and precise and the highly illustrative examples will make sure you don’t snooze through the book.


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