Been more than a week and haven't been able to land a client on Fiverr? Don't worry! The answers to all your questions are in this blog post. This is a continuation to the previous blog which can be read here.
Fiverr works in mysterious ways. Buyers will order from you if you have great reviews and ratings. On the other hand, you will have great reviews and ratings if buyers order your services. A brutal vicious circle. To get people ordering from you, you have to have at least one good review. To have at least one good review, you must land your first client. Which is the hard part really. Once you get it, it triggers a domino effect - a series of events that leads to more and more sales. Provided, you are doing everything right. So, that's what we are going to do today. Land your first client.
Make sure your services are in demand
First and foremost, it is absolutely necessary that you sell services that are in demand. A content writer for example is very much in demand these days. Every company, every website owner, every blogger on the face of this planet requires content for their websites. And since internet is growing, people naturally look for content writers. Similarly, all these up and coming websites will automatically attract web designers and developers as well. There are millions of other such skills which sell like hot cakes in the current market. Writing, editing, transcription, translation, designing, coding, web development, music composition, song writing, voice-overs, mixing and mastering, video making, script writing, photoshop related work, sketching, painting, cartoon making, powerpoint design, logo design; you name it and people are already doing it. You just have to develop a suitable skill. I will talk about how to develop your skill in a later blog.
The harsh truth of the freelancing industry is that no matter which skill you pick, there will always be someone who is already doing that. Some may have decades of experience in the field while some may just be starting. In other words, there will always be competition. It is absolutely necessary that we eliminate whatever competition we face. There are two ways to eliminate competition:
- Create your own niche
- Reduce the price point
Create your own niche
Niche means a specialized segment for the market. If shoe making is an industry, 'sneakers' are a niche product. If writing is an industry, 'script writing' is a niche service. Basically, the more targeted your audience is, the more sales you will make. The more niche your product/service is, the better conversions you will have. Imagine things from a client's point of view. If someone wants content for their website, who would they go to? Someone who provides all kinds of writing services or someone who specializes in web content? There are plenty of people who provide 'writing services' on Fiverr. But instead of providing generic writing services, if you offer specialized writing services like copywriting, script writing, ebook writing or similar other niche services, you will have better chances of landing clients.
Other avenues you can specialize in is the media through which content is propagated i.e. web content, magazine articles, newspaper articles, novellas, book writing etc. In short, pick a niche and specialize in it rather than trying your hand everywhere and mastering none of it.
Reduce the price point
When the competition is high, buyers tend to have a lot of options to choose from. It is obvious that when being offered similar services, one is inclined to choose the cheapest option. If you see heavy competition for your skill/services, offer the best price to your clients. At least till you land your first client, offer the cheapest and best quality services you can afford.
Always keep one thing in mind: under promise and over deliver. Lower your client expectation by lowering the price. While they are expecting an average product/service, surprise them by over delivering your promise. Always give them more than they asked for. This will keep the client happy and make them order again from you.
Write an effective gig title and put up a catchy thumbnail
A picture is the first thing a user notices on a website. The job of a picture/thumbnail is to catch the reader's eyeballs amongst a heap of content. If a thumbnail is good enough to catch the reader's attention or at least generate curiosity in the reader's mind, then it has done its job. While you're at it, be sure NOT to click-bait. The next thing a reader will do is check out the text related to it either out of curiosity or out of need. In this case the gig title. The job of gig title is to make the reader click on it and go to the gig page. The reader will only click on it if it offers to satisfy a particular need the reader might have.
For example: 'I will compose and record high quality vocals for your lyrics' is a fantastic gig title. It is pretty much self explanatory. Now if someone wants their lyrics to be recorded in voice, this title will make them click on the gig and find out more about it. Which takes us to the gig description.
Write an effective gig description
Once the reader lands on your gig page you are still required to make them take out their credit cards and throw at you. Which is not an easy task in itself. But with a good description about your services and the benefits you have to offer, this becomes a much easier task. Write the description in such a way that the reader has no other choice but to buy from you. A good description is a sales pitch, a list of benefits and an explanation all at the same time. After reading the description he/she must take either of these two actions: drop you a message inquiring about the service or buy. The latter is the ideal course of action but inquiries can be converted into sales as well. Remember, the better description you write, the more sales you will make.
Tip: A good way to improve your gig description is to go through your competitors gigs and study them. Study their USP, their language, their persuasion, the calls to action, pricing and other relevant things. Going through them will give you an idea as to what is the best way to write a description. Having said that, never ever, I repeat, never ever copy someone else's gig description. It might turn to out be counter-productive for you. The idea is to learn and write your own description.
The things we've just discussed, if properly executed, will most likely guarantee your first client. Just wait a few days for the gigs to show up on buyers' search lists. Meanwhile keep an eye on your gig stats - impressions, clicks and views. Your stats should be increasing in number indicated with a green upwards arrow. If after a week or 10 days, you still don't have a client, I will teach you the next course of action in my next blog, to be published next week (before 10th March, 2017). Or, drop me a message. I will personally go through your profile and give you advice on improvement.